MARKETING STRATEGY MEETS AUTHENTICITY.
Personal storytelling and appreciation for people are at the heart of all successful marketing campaigns.
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What We Do
We manage marketing and communications on behalf of our clients. From marketing automation strategies to donor impact videos, we simplify processes and amplify messages.
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How We Do It
Specializing in brand strategy and digital content creation for ambitious clients, Cardinal focuses on a limited number of projects. We invest in long-term partnerships, often embedding our team into those we’re working with.
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Who We Are
Our energetic team combines experience in alumni relations, healthcare communications, higher education marketing, non-profit fundraising, filmmaking, media relations, and more.
AN EMOTIONAL CONNECTION.
Storytelling can help to create a sense of community and belonging. By sharing stories that resonate and align with brand values, we can create a sense of shared identity and foster a sense of loyalty for an audience.
Cardinal Vision.
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Educate.
With a background in higher education and a passion for learning, our team uses multimedia to teach audiences about the organizations we work with.
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Advocate.
We’re backing the brands we help to build. It’s important for us to believe in the work that our clients are doing as we share their stories to advance their mission.
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Appreciate.
We often work with nonprofits, alumni associations, and other member & donor-driven organizations. By spotlighting unique individuals, we help to flip the script on fundraising and put the story before an ask.
Our Story.
The Cardinal team is connected by our shared experience in higher education and a passion for storytelling. We found that storytelling was the key to connecting people across industries and that it could be used to make a real impact in the world.
Many organizations have powerful stories to tell, but often struggled to convey them effectively. Therefore, Cardinal Creative was born to help these organizations educate communities, advocate for growth, and appreciate individuals.
Our team comprises experts in marketing strategy, multimedia production, graphic design, media management, and copywriting. We work tirelessly to deliver exceptional results for our clients and have been able to help our clients reach new audiences and achieve their goals.
Our clients work within various industries, including educational institutions, non-profit organizations, healthcare, and technology. We’ve been able to help these organizations tell their stories in ways that are both engaging and impactful.
“OUR STORY IS ABOUT THEIR STORIES.”
The Cardinal story began when a team of like-minded creatives connected while leading marketing and communications at West Virginia University’s Alumni Association. It was there, through Alumni Spotlights, podcast episodes, membership campaigns, and event coordination, that we truly recognized the importance of personalized storytelling in marketing and philanthropy.
Versatile solutions for any industry.
It all begins with the people in your community. Maybe you need to launch a fundraising campaign. Maybe you want to update key stakeholders with a concise presentation. Or maybe it’s time to celebrate a positive patient story with the rest of the world. Whatever you need, Cardinal has the experience to advance your brand while telling the world about your people.
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Cardinal redefines the fundraising process by flipping the script. Our original content ensures that donors and members feel appreciated and increases digital engagement in the process.
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Whether we’re working with manufacturing leadership or teams that are solving national defense issues, Cardinal simplifies a company’s story and produces collateral for the next pitch, proposal, SBIR/STTR release, or webinar.
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Patient stories shouldn’t start and end in a hospital. A patient story that leaves a lasting impact shows incredible care, but focuses on a patient’s improved quality of life as they return to their careers, passions, and loved ones.
info@cardinal.com
40 High St. #1116
Morgantown, WV 26505
